Type.

Advertising Campaign (team project).

Intro.

Advil is a leading over-the-counter pain relief brand known for its fast and effective relief from headaches, muscle pain, and inflammation. The goal was to create a campaign that highlights Advil’s reliability and quick action.

Mandate.

Develop a multi-platform advertising campaign that emphasizes Advil’s ability to provide fast pain relief while maintaining a clear and consistent message.

Design.
APPROACH

To convey the brand’s promise effectively, our team employed:
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• Bold typography and clean layouts to emphasize speed and efficacy
• A dynamic visual system illustrating the transition from pain to relief
• Repetitive brand colors to capture attention and reinforce brand recognition